SERVICE Brand & Activation Strategy
Before anything gets produced, it gets planned — or it gets expensive. I build the roadmap between your creative concept and the day it happens: activation calendars, go-to-market planning, budget architecture, and market-by-market rollout plans. The deliverable is a plan your whole team can execute against — brand, creative, PR, retail, and digital, all reading from the same page.
Good fit if: you have a brand vision and a launch date, and nothing yet in between.
Retail Launch & Pop-Up Operations
From empty space to operating business. Store openings, pop-up builds, and product drops — including the parts most producers can't touch: buildout coordination, POS and vendor setup, release-day mechanics, and the operating systems that keep a space running long after opening weekend. Whether it's a permanent flagship or a six-week residency, I build it to run without me.
Good fit if: you're opening a physical space and need it staffed, systematized, and open on the date you already announced.
Experiential Production
The moment your audience remembers — produced end to end. Launches, festivals, brand dinners, pop-ups, and multi-week residencies, from concept through close-out. I own the whole machine: vendors, talent, permitting, budgets, run-of-show, and day-of execution. You bring the vision and the guest list; I bring everything that has to be true by doors-open.
Good fit if: you need one accountable owner from the first vendor call to the final invoice.
Team Building & Capacity Coaching
The team behind the moment. Hiring systems, training programs, and coaching for organizations building something new — role design, structured interviews, onboarding frameworks, and leadership development. I've built teams from zero for launches with immovable dates, and I coach leaders through the same growth in my capacity-building practice.
Good fit if: you're scaling a team, opening something new, or your people systems haven't caught up to your ambition. Brands, nonprofits, and growing organizations all welcome
i’d love to connect with you
// hello@aaliyahsgaston.com
